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RE-CONNECTING HUMANS TO NATURE
Welcome to the heart of our journey, where passion meets purpose in our commitment to fostering a brighter, sustainable and zerowaste future. Our story unfolds against the backdrop of a planet in need, inspiring us to embark on a mission to redefine consumption. Born from the land of Change, as ignited by Mahatma Gandhi; a belief that small choices lead to significant change, our eco-friendly, zerowaste and sustainable lifestyle products business is a testament to the power of conscious living. Every product in our curated collection is a reflection of our dedication to preserving the environment without compromising style or functionality. We are not just a brand; we are a community united by a shared vision of a world where sustainable living is the norm. Join us on this transformative adventure as we invite you to embrace a lifestyle that harmonizes with nature, one carefully chosen product at a time.
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Join us on this transformative journey, where sustainability isn't just a goal; it's a way of life, led by a visionary dedicated to leaving a lasting impact.​
FROM THE CEO
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IT STARTED WITH HIM: Pranay Maheshwari
Meet our founder, a trailblazer in sustainability. In 2019, driven by an unwavering commitment to make the Earth a better place, he embarked on a journey to establish a startup dedicated to sustainability and zerowaste living. Fuelled by a passion for environmental stewardship, our founder had since been at the forefront of the battle against Single-Use Plastics and worked on bringing Bamboo to every household across India. Until 2020, when due to professional commitments, our founder had to switch the paths from running this startup to fighting environmental law cases before the Courts of Law (as an attorney practicing in the Supreme Court of India, High Court at New Delhi and the National Green Tribunal); however, his vision went beyond a business; towards a mission to inspire and ignite a change. With every step, he demonstrates the power of conscious choices, proving that a sustainable lifestyle isn't just an aspiration but a tangible reality.
